Nationwide Access will seek to retain its position as leader of the UK Powered Access rental market through the continued delivery of the highest standards of customer service available.

• The company will target new users of Powered Access in all sectors of the economy and convince them of the benefits of changing their access work practices. This will be done through direct contact at depot level with the help of central marketing resources.
  
  
• We shall increase our market share through the ongoing investment in the training of our staff and customers, in IT systems and in the widest range of well-presented and maintained machines offered nationwide across the UK. This will ensure that the company can satisfy all of its customers' powered access needs promptly.
  
  
• Nationwide employees will be acknowledged as the most knowledgeable and helpful in the industry. We shall delight our customers by surpassing their expectations in delivering the right machines at the agreed time and attending them on site when required. We shall always be explicit with our colleagues, customers and suppliers about our commitments and expectations.
  
  
• Nationwide will be differentiated from its competitors through the attitude of its teams within the depots. These will be run as individual businesses with the staff in each depot rewarded directly for its profitability and benefiting from their ownership of the company through the share option scheme.

Hugh Cole
Managing Director