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NATIONWIDE PUTS BIG BROTHER'S EYE IN THE SKY.

NATIONWIDE PUTS BIG BROTHER'S EYE IN THE SKY

Big Brother, the hugely successful voyeuristic TV game show, turned to Nationwide for help when it came to filming the final contestants being evicted from the Big Brother house on the last day of the series.

The machine selected by the show's production company, Endemol Entertainment UK, was the rather lanky S50 Skylift Bronto, a 50 metre truck-mounted boom, which was chosen from the company's extensive Skylift range because of its height and outreach capabilities. It enabled the camera to span high over the mass of TV equipment and the huge audience to catch the rejected contestants at the very moment of their eviction and, of course, the triumphant winner.

It was the latest in a growing number of applications in the film and broadcasting industry where the benefits of truck-mounted booms are now widely established. Gary Brady, Nationwide's Key Account Manager specialising in the media sector put it succinctly saying: "As Skylift truck mounts are supplied with a fully trained and experienced driver/operator, they are ready for action immediately they arrive on site. He continues: "They are also very versatile machines that can get the camera operator into position for the best angle for every shot. As they are easy to move around, Skylift truck mounts also help to ensure that short lived filming opportunities are not missed."

There are currently nearly two dozen machine types from which to choose in the 166-strong Skylift truck-mounted fleet that are available throughout the country, either from Nationwide's specialist Skylift Master Depots or through any of the company's 50 or so powered access depots. The largest is, in fact, the big brother to the Bronto 50, the 72 metre platform height Bronto 72, which was used for filming the recent British Grand Prix.

Nationwide is part of the publicly-quoted Lavendon Group plc and is headquartered in Lutterworth, Leicestershire. Its hire fleet is twice the size of its nearest UK competitor and all of the company's depots comply with Nationwide's ISO 9002 accreditation. The Group is also the leading player in the European powered access market, trading under the name Zooom in Germany, France, Spain and Austria.

END

December 2001 Nat1.012a

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